If you built a website, but don’t see progress on search engine rankings, there are some simple steps you can take to help send the right signals to Google and other search engines.

One of the most powerful strategies to building an online presence is through online local listings. Local listings are directories to help consumers know where to find a service in a particular industry. For example, if you are looking for a local plumber, you could review the top rated plumbers on Yelp to see if they would be a good fit for your project.

A website acts as the central hub for all other referring sites on the internet, playing a crucial role in SEO and rankings. This centralization is achieved through backlinks, which are links from other websites that direct users to your site. High-quality backlinks from reputable sites signal to search engines that your content is valuable and trustworthy, enhancing your site’s authority and relevance. Additionally, consistent referrals from diverse sources drive traffic and improve visibility, contributing to higher search engine rankings. By serving as the focal point for these interconnected referrals, a website not only amplifies its reach but also fortifies its SEO strategy, ultimately leading to better ranking positions and increased organic traffic.

Which Local Listings Are Most Important?

For a local service business, key local listings are essential to establish a strong online presence and attract nearby customers. One of the important factors to consider is the traffic volume for each local listing. For example, Google gets far more visitors than Yellow pages. If you are able to rank high on Google, this could drive 10 times the amount of traffic to your business.

In addition, Google Business Profile enhances visibility on Google Search and Google Maps, allowing businesses to appear in local search results and providing easy ways to get in touch with your business. If we were to recommend only one local listing to sign up for, Google would be the top choice. For all local listings, we have ranked them below in order of importance.

The 10 Best Local Listings To Use

1. Google Business Profile
2. Yelp
3. Alignable
4. Yellow Pages
5. Bing Places for Business
6. Chamberofcommerce.com
7. Manta
8. Linkedin
9. Hot Frog
10. EZ Local

Industry Based Local Listings

Depending on the industry you are in, there will most likely be local listings specific to your service. For example, caterers may thrive on platforms like The Knot or ezCater because they typically have a high volume of traffic looking for this specific type of service.

By being listed on these platforms, businesses not only increase their visibility but also enhance their credibility within their niche. Again, these additional local listings can help improve search engine rankings overall, making it easier for customers to find these services online. This ultimately translates into higher foot traffic, increased sales, and stronger brand recognition, all of which are vital for the sustained growth and success of any business in today’s competitive landscape.

Near Me Keywords

Local listings play a crucial role in optimizing for “near me” keywords by ensuring that businesses appear prominently in local search results. When businesses are listed on industry-specific platforms with accurate location information, search engines are more likely to display them to users searching for products or services nearby. This not only increases visibility but also enhances the likelihood of attracting nearby customers actively seeking what the business offers.

By leveraging local listings effectively, businesses can capitalize on the growing trend of “near me” searches and significantly improve their chances of converting online searches into offline foot traffic and sales.

Get Started Today

Leverage the power of local listing sites can significantly boost your business’s visibility and reach within your target market. By utilizing the platforms mentioned in this article, you can effectively connect with local customers actively seeking your products or services. Embrace the potential of these local listing sites today and watch your business thrive in the ever-evolving digital landscape.

If you have any questions about how to build a high ranking website, our team is here to help!