In today’s digital age, having a robust online presence is crucial for almost any type of business. One of the most effective ways to enhance your visibility and attract more customers is by creating a Google Business Profile (GBP). This powerful tool allows businesses to manage their online presence across Google, including Search and Maps. In this comprehensive guide, we will walk you through the steps to create a Google Business Profile, optimize it for better visibility, and leverage its features to attract and retain customers.

Step-by-Step Guide to Creating a Google Business Profile

When creating a Google Business Profile, it is important to review all steps to ensure your profile gets verified and ranks well over time. If you would like to watch the process from start to finish, take a look at the video we recorded below:

Sign In to Google My Business

To get started, you need to sign in to Google My Business. If you already have a Google account, use those credentials to log in. If not, you will need to create a Google account first.

  • Visit Google My Business.
  • Click on the “Sign In” or “Manage Now” button.
  • Sign in with your Google account credentials.

Adding Your Business

Once logged in, you will be prompted to add your business. Here’s are the steps to accomplish this:

1. Start by typing in your business name. If your business appears in the dropdown menu, select it. If not, click on “Add your business to Google.”

2. Choose Your Business Category: Select the category that best represents your business. This helps Google show your business in relevant search results.

3. Set Your Business Location: If you have a physical location where customers can visit, select “Yes” and enter your address. If you operate a service-area business, you can specify the areas you serve. Note: If you are operating from a personal residence, you may want to consider choosing not to allow customers to visit your business. This will help give you added privacy for you and your family.

4. Choosing Your Service Areas: When choosing where you service your customers, we recommend choosing a small net of cities around your business location. For example, you might choose the city you’re located in as well as ~8 possible cities bordering your city.

5. Add Contact Information: Provide your business phone number and website URL. This information will be visible to customers.

Verifying Your Business

Verification is a crucial step to ensure your business information is accurate and that you have the authority to manage the profile. Google offers several verification methods:

  • Video Verification
  • Postcard by Mail
  • Email Verification
  • Instant Verification

As of 2024, Google has been known to ask for video verification more and more for new businesses. This is mainly due to Google wanting to control the quality of business profiles as some businesses try to break the rules on creating too many profiles (breaking the rules).

If Google asks you to do a video verification, it is important to document everything Google requires and it may take more than one attempt to successfully submit the video correctly.

Complete Your Profile

After verification, it’s time to complete your profile. This step is crucial for optimizing your visibility and attracting more customers.

Business Hours: Enter your regular business hours and update them during holidays or special events.
Photos and Videos: Upload high-quality images and videos that showcase your business, products, or services. This can significantly enhance your profile’s appeal.

Business Description: Write a compelling business description. Highlight what makes your business unique and why customers should choose you. Before saving the business description, it is important to use relevant keywords throughout the description to help optimize this section for your profile.

Services and Products: List the services or products you offer. Be detailed and include prices if applicable.

Attributes: Add attributes relevant to your business, such as “wheelchair accessible,” “free Wi-Fi,” or “outdoor seating.”

Optimize Your Profile

Creating a profile is just the beginning. To maximize its effectiveness, you need to optimize it continuously.

Encourage Reviews: Positive reviews can significantly impact your profile’s visibility and credibility. Encourage satisfied customers to leave reviews and respond to them promptly.

Regular Updates: Keep your profile updated with the latest information, such as new products, services, or changes in business hours.

Posts and Updates: Use the Google Posts feature to share updates, promotions, events, and news. This keeps your audience engaged and informed.

Q&A Section: Monitor and respond to customer questions in the Q&A section. This helps build trust and provide valuable information to potential customers.

Use Keywords: Incorporate relevant keywords in your business description, posts, and services. This can improve your profile’s ranking in search results.

Get Started Today

Start creating your Google Business Profile today and unlock the potential of this powerful tool to elevate your business’s online presence. If you have any questions or need assistance, feel free to reach out to us for expert guidance and support.